Vital Essentials healthy treats for your new puppy, mature or senior dog (or cat!) are packed with 100% fresh protein & natural essentials. All natural, freeze dried, clean label, crunchy and tasty. Imagine training your dog with the simple, natural ingredients. Found in nature, innovated by Vital Essentials, a taste your dog already knows and loves. Same great treats you know and love, NOW in larger family size packages.